Rank and Rent Lead Generation Websites
We build and rank a niche local lead-generation website, then give one business exclusive access to the calls and leads it earns.
What Rank and Rent Lead Generation Actually Means
Rank and rent is a straightforward idea: instead of you paying for SEO or website design and then waiting months to see if it pays off, we take on that cost and risk ourselves. We pick a specific service and city, build a dedicated lead-generation website for it, and do the SEO work to get that site ranking on Google for the searches customers in that area actually use. Once it's ranking and generating real calls and form submissions, we offer exclusive access to those leads to one local business in that market — for a flat monthly rate, with no per-click ad spend and no bidding against competitors for the same search terms.
This is fundamentally a marketing and lead-generation arrangement, not a transfer of your business identity — the rank-and-rent site is a separate, dedicated lead-gen property we build and maintain, and the leads it produces get routed to your business by phone or contact form. We're upfront about this model with everyone involved: it's exclusive lead generation through a website we own and operate, not a franchise, directory listing, or shared-lead service where multiple businesses compete for the same call.
How Our Rank & Rent Model Works
- We identify a specific service + city combination with real search demand and a gap in the current search results
- We build a dedicated, genuinely useful website for that service and area — not a thin placeholder page
- We run the SEO work (on-page, technical, content, local signals) to get it ranking, on our own timeline and budget
- Once the site is generating real leads, we offer exclusive access to one business in that market
- You pay a flat monthly rate for the leads the site produces — no bidding, no per-click charges, no shared leads
- Call tracking is in place from day one, so you can see exactly what the site is producing
Who Rank & Rent Makes Sense For
This model tends to fit businesses that would rather pay for results already in motion than fund an SEO campaign or new website from scratch and wait to see if it works. It also fits businesses in markets where we've already identified demand but haven't yet found (or built for) a local partner. Because each site is only offered to one business per market, availability is limited by definition — if a market you're interested in is already spoken for, we'll tell you that directly rather than trying to sell you something else instead.
If you'd rather own the website and SEO work outright instead of leasing leads from a site we control, our SEO services and website design pages describe the alternative: we build or optimize a site that belongs to you, and you keep it regardless of whether you continue working with us.
Frequently Asked Questions
Do I own the website in a rank-and-rent arrangement?
No — the site itself stays owned and operated by Dilger L.L.C. You're paying for exclusive access to the leads it generates, similar to renting a well-located billboard rather than buying the land under it.
What happens if I stop paying?
Lead access ends, and we're free to offer that market to another business. We'll spell out the specific terms, notice period, and pricing clearly before you commit to anything.
Is this exclusive, or are leads shared with other businesses?
Exclusive. We only offer a given rank-and-rent site to one business per market at a time — that's the entire value of the arrangement compared to shared-lead services or pay-per-click bidding.
How do I know the leads are real?
Every call and form submission is tracked, so you can see call volume and source directly rather than taking our word for it.
What services and cities do you offer this for?
It varies as we identify new opportunities and build out new sites. Call or use our contact form to ask about your specific service and market, and we'll tell you honestly whether it's available, already spoken for, or not something we've built yet.
Interested in Exclusive Leads for Your Market?
Call to ask which service areas are currently available.
Call (360) 316-4776